Brand identity for LIJ, a French eco-friendly lingerie brand specializing in women's boxers. By borrowing elements from menswear, the brand breaks gender norms to offer unparalleled comfort – redefining sexy through comfort, with sustainable and stylish pieces that let women feel confident and authentic.
Commissioned by
LIJ
Services
Selected, All, Identity
Industry
Fashion
Collaborators
–
Year
2024
Location
France














Théo Marielle Trần is an independent designer and educator based in Lyon, France, specializing in identity and type design. Research-driven, he builds visual languages — exploring writing systems, cultural references, and narrative structures across print and digital.

Théo Marielle Trần is an independent designer and educator based in Lyon, France, specializing in identity and type design. Research-driven, he builds visual languages — exploring writing systems, cultural references, and narrative structures across print and digital.
Since 2023, he has been teaching cross-disciplinary design courses at STRATE, School of Design, and mentoring diploma projects. He holds a BA in Visual Communication & Graphic Design from ÉCAL and maintains an active research archive on Are.na.
Beyond commissioned and personal work, he cultivates spaces for reflection, gathering, and sharing, as well as other side quests — to be found here.
Services
Branding
Visual Identity
Art Direction
Type Design
Film Titles
Editorial
Campaign
Website
Social Media
Teaching
Courses & Workshops
Narrative Design
Signs & Interaction
Creative Watch
Design in Movement
Art Direction
Low-Tech Graphic Design
Micro-Publishing
Collaborators
Made with Lay Theme. Set in Polymath.
© 2026 Théo Marielle. All rights reserved.