Project
I AM – Cinematic Heroic Storylines
Year
2018
Services
Publication & Posters
Industry
Cinema & Culture
Printing
Indigo Digital Press & Inkjet
Specs
17.5×27 cm, 354 pp.
Typeface
Lyon
Location
Switzerland
Context
Introducing I AM – Cinematic Heroic Storylines, a project that explores the enduring fascination with heroes through the lens of contemporary films. Drawing inspiration from Joseph Campbell's The Hero with a Thousand Faces (1949), this graphic novel depicts the shared destinies of modern film heroes. Through intertwined compositions of image and text, I AM – Cinematic Heroic Storylines follows a narrative structure inspired by Campbell's ‘Monomyth’, revealing a common pattern of choices, trials, and challenges in these heroic journeys across recent decades.
→ Dust Cover/Poster n°1
→ Dust Cover/Poster n°2
→ Dust Cover/Poster n°3
→ Dust Cover/Poster n°4
→ Dust Cover/Poster n°5
→ Dust Cover/Poster n°6
New Project
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New Project
Work in Progress
New Project
Work in Progress
New Project
Work in Progress
About
Théo Marielle — designer, researcher, collector, and educator based in Lyon, France. I explore the intersections of identity, storytelling, and language, combining cultural, psychological, and social perspectives.
™Office is the space where I design modular graphic systems, custom typefaces, and visual languages. They unfold across print and digital media in cultural, corporate, music, cinema, architecture, and martial arts contexts — always with a narrative-driven approach.
Since 2023, I have been teaching art direction, brand design, and creative research at STRATE, School of Design.
Services
Branding & Visual Identity
Creation of strong, coherent visual identities, from concept to complete brand guidelines.
Art Direction
Creative guidance ensuring visual coherence across media.
Type Design
Creation or customization of bespoke typefaces.
Film Titles & Campaign
Titles, credits, posters, and campaigns for film and moving image projects.
Editorial Design
Layout and production of books, zines, catalogues, and posters.
Campaign Design
Visual assets for events, projects, and cultural initiatives.
Website
WordPress/Lay Theme websites for portfolios, cultural, and artistic projects.
Digital Strategy
Consulting on visual storytelling and online presence.
Teaching
Courses, workshops, and lectures in graphic design, visual identity, narrative design, and creative research.
Contact & Socials
Let’s talk about your project. For collaborations, design inquiries, or thoughtful conversations, ↗ get in touch. Portfolio & CV on request.
Credits
Copyrights
Made with ↗ Laytheme. Set in ‘Neue Montreal’.
© 2025 Théo Marielle. All Rights Reserved.
Conçu avec ↗ Laytheme. Composé en ‘Neue Montreal’.
© 2025 Théo Marielle. Tous droits réservés.